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Ahon Sa Hirap, Inc. (ASHI) has the distinction of being the first replicator of the Grameen Bank approach to credit for the bottom poor in the Philippines. ASHI is an established, well known NGO with a good reputation in the microfinance industry. Finding a niche in providing microfinance services to the poor residing in the provinces of Rizal, Laguna and Antique, ASHI has an established brand and loyal customer base. ASHI operatea with culture of social responsibility and integrity evident among both staff and members.