
AHON SA HIRAP, INC.
(A Microfinance NGO)
HISTORY
ASHI was established in January 1989 by Professor Generoso Octavio as an action-research project in the College of Economics, University of the Philippines, Los Baños (UPLB), with initial funding from Asia Pacific Development Center (APDC) in Malaysia.
Two years later, registered with the Security and Exchange Commission (SEC) as a non-stock, non-profit, non-governmental organization (NGO), ASHI gained the legal personality to enter into contracts and loan arrangements and to receive grants and donations from various stakeholders and agencies, both local and international, committed to the same goal of alleviating the worsening national poverty problem.
ASHI pioneered the Grameen Bank Approach (GBA) of Professor Muhammad Yunus of the Economics Department at Chittagong University in Bangladesh. This approach, which did away with the rigid requirements of the traditional lending agencies like banks, provided needful women direct access to non-collateralized loans to help augment their income, widen their employment opportunities, and improve the lives of their families.
Initially, ASHI operated in the neighboring communities of the University of the Philippines in Los Baños, Laguna, and then expanded around Laguna Lake through the other provinces of Rizal, Quezon, the southern part of Metro Manila, and parts of Cavite.
In 1995, ASHI began its expansion outside Luzon in the province of Antique in the Visayas. By 2018, it had already established, apart from those aforementioned provinces, various other branches in Aklan and Capiz. Through its seventy four (74) branches, ASHI reaches out now to more than one hundred ten thousand (110,000) families, most of whom reside in inaccessible areas. Remarkably, these families score a retention rate and repayment rate of 95%.
ASHI is one of the founding members of the Micro-Finance Council of the Philippines (MCPI) and the Micro-Finance Information and Data Sharing (MiDAS) Credit Bureau. Through the years, ASHI’s various training programs, services and products have been an exemplar for institutions, both local and international, that uses the Grameen Bank Methodology for their micro-credit programs.
VISION
We are a community of servant leaders working with marginalized
families for social transformation and prosperity.
MISSION
We provide a holistic approach for human and environmental development through microfinance.
CORE VALUES
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Accountability
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Social Commitment
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Human Dignity
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Integrity

“I believe that poor people are the world's greatest entrepreneurs.
Every day, they must innovate in order to survive.”
- Prof. Muhammad Yunus
Nobel Peace Prize Awardee